Your Headline text is a critical component of your Profile page as it gives visitors a succinct description of who you are and what you do.

It also informs LinkedIn of what keywords (SEO) to use in identifying your Profile in site searches on LinkedIn.

– Headline Length: 240 Characters

– Select 3-5 keywords or short phrases that best describe your service or product.

– Use of emoji’s is acceptable, within reason, as text separators.


For additional information:


This is your “elevator pitch”, a short statement using this format: *I help (define your client) (what you do for them) SO THAT (define their greatest desire).

Watch a video tutorial here: